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Privacy Policy

Privacy Policy – Aquolution

Introduction

When you visit the Aquolution website, we collect information about you to improve your user experience, optimise our content, and make marketing more relevant.

If you do not wish for information to be collected, you may delete your cookies and refrain from further use of the website.

This Cookie and Privacy Policy explains:

  • How we process your personal data

  • Which cookies we use and why

  • The legal basis for processing

  • Your rights under applicable EU and Danish data protection law

1. Cookies

1.1 What are cookies?

Cookies are small text files stored on your computer, mobile device, or similar when you visit a website. Cookies cannot contain harmful code such as viruses.

Some cookies are necessary for the website to function, while others are used for analytics, marketing, or improving your experience.

1.2 How We Use Cookies

We use cookies for the following purposes:

Functional cookies
Ensure the website works securely and correctly.

Preference cookies
Remember your settings and choices.

Statistical cookies
Analyse traffic and user behaviour to improve our website.

Marketing cookies
Display relevant ads and enable personalised marketing (retargeting) on our website and third-party platforms.

Statistical and marketing cookies are only placed if you give explicit consent through our cookie banner, in accordance with the EU ePrivacy Directive and Danish cookie regulations.

1.3 Third-Party Cookies

We use third-party providers for:

  • Analytics (e.g., Google Analytics)

  • Marketing (e.g., Meta/Facebook Ads, Google Ads)

  • Embedded services (e.g., YouTube, Google Maps)

Some providers may process data outside the EU/EEA. In such cases, we ensure appropriate safeguards, such as the EU Commission’s Standard Contractual Clauses (SCCs).

1.4 Cookie Overview

A complete and updated overview of cookies, including purpose, duration, and provider, is available via the cookie banner on our website.

Users can access cookie details by clicking the cookie icon displayed on the website.

1.5 Managing or Deleting Cookies

You may change or withdraw your cookie consent at any time via our cookie banner.

You can also manually delete cookies via your browser settings.
General guidance is available at: www.allaboutcookies.org

Please note that blocking certain cookies may affect website functionality.

2. Processing of Personal Data

2.1 Data Controller

Aquolution ApS
[Insert Address]
[Postal Code & City]
Denmark
Telephone: [Insert Phone Number]
Email: [Insert Privacy Email]

Aquolution is the data controller for all personal data processing described in this Policy.

2.2 Categories of Personal Data

We may process the following types of personal data:

  • Name, address, email address, and phone number

  • Order history and delivery information

  • Payment details (processed securely by certified payment providers)

  • IP address and device information

  • Website usage data collected via cookies

  • Customer service communications

2.3 Purpose and Legal Basis

A) To Fulfil Your Order

(GDPR Article 6(1)(b) – Contract)

  • Processing purchases

  • Delivering goods

  • Handling payments

  • Issuing invoices

B) To Comply with Legal Obligations

(GDPR Article 6(1)(c))

  • Accounting and bookkeeping

  • VAT and tax documentation

  • Consumer law obligations

C) To Improve Our Website and Services

(GDPR Article 6(1)(f) – Legitimate Interest)

  • Website optimisation

  • Security and fraud prevention

  • Customer service improvement

D) Marketing

(GDPR Article 6(1)(a) – Consent)

We only send marketing communications or use marketing cookies when you have given explicit consent.

You may withdraw consent at any time.

2.4 Disclosure & Data Processors

We may share personal data with:

  • Payment providers

  • Shipping and logistics partners

  • IT hosting providers

  • Analytics and marketing partners (only with consent)

  • Professional advisers (e.g., accountants)

All third parties act as data processors under our instructions and may not use personal data for their own purposes.

Data is stored within the EU/EEA or transferred under appropriate legal safeguards (e.g., SCCs).

3. Storage and Retention

We retain personal data only as long as necessary:

  • Order & invoice data: 5 years (legal requirement)

  • Customer service inquiries: up to 3 years

  • Marketing consent: until withdrawn

  • Cookie data: according to stated duration

Data is securely deleted when no longer required.

4. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Erase data (right to be forgotten)

  • Restrict processing

  • Data portability

  • Object to processing

  • Withdraw consent at any time

  • Lodge a complaint with your local Data Protection Authority

A list of European supervisory authorities is available via the European Data Protection Board (EDPB).

To exercise your rights, contact us at:
[Insert Privacy Email]

5. Security

We implement appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access

  • Loss or destruction

  • Misuse

  • Alteration

Access is restricted to authorised personnel only.

6. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on this page.

Publisher

Aquolution ApS
Industrivej 4
8653 Them
Denmark
Telephone: +45 53 600 950
Email: info@aquolution.dk]

This Privacy Policy was last updated on [20-02-2026].

The Aquolution Way

Clean water shouldn’t cost the earth. Explore our mission to redefine water purification through sustainable, intelligent, and chemical-free innovation.

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Why Drinking Filtered Water Matters

Why Water Quality Matters

Water is essential to every function in your body — from digestion and circulation to skin health and energy levels. While tap water in many regions is treated and regulated, it can still contain substances that affect taste, odor, and overall quality.

Filtering your water helps reduce common impurities such as chlorine, sediments, heavy metals, and other unwanted particles that may enter through aging pipes or local infrastructure. Even small amounts of these substances can influence how your water tastes and feels.

1️⃣ Better Taste and Freshness

One of the first things people notice is the improved taste. Removing chlorine and other impurities results in cleaner, crisper water. Coffee, tea, and meals prepared with filtered water often taste noticeably better.

2️⃣ Reduced Exposure to Unwanted Substances

Water filtration systems are designed to minimize exposure to common contaminants. While regulations set safety limits, filtration provides an additional layer of protection and peace of mind — especially for households with children.

3️⃣ Supports Hydration

When water tastes better, people naturally drink more of it. Proper hydration supports:

  • Energy levels

  • Cognitive performance

  • Digestion

  • Skin appearance

  • Overall well-being

4️⃣ Protects Appliances and Plumbing

Filtered water can help reduce limescale buildup in kettles, coffee machines, and plumbing fixtures, extending the lifespan of household appliances.

5️⃣ Eco-Friendly Alternative to Bottled Water

Using a filtration system reduces reliance on plastic bottles, lowering environmental impact while saving money over time.

6️⃣ Confidence in Everyday Use

Cooking, drinking, washing produce, and even making baby formula can feel more reassuring when you know your water is being filtered.

Clean Water Is an Investment in Daily Wellness

Filtering your water is not just about improving taste — it’s about creating a cleaner, more reliable water source for everyday living. It adds an extra level of quality control in your home and supports a healthier hydration routine for you and your family.

Each filtration system is engineered to reduce common impurities such as chlorine, sediments, and other unwanted substances while maintaining stable water pressure and consistent performance. Materials are chosen for durability, structural integrity, and resistance to wear — ensuring reliable operation over time.

Before reaching our customers, products undergo performance and quality checks to verify filtration efficiency, flow consistency, and overall build quality. We prioritize transparency, which is why every product page includes detailed technical specifications, replacement intervals, and clear usage guidance.

Our commitment goes beyond functionality. We focus on delivering safe, dependable solutions that support healthier water consumption and everyday confidence in your home.

When you choose our products, you are choosing carefully designed filtration technology built with quality, safety, and long-term reliability in mind.

Each product in our top seller collection has been selected based on customer satisfaction, reliability, and long-term performance. Designed to reduce common impurities while maintaining strong water flow, they provide an effective and convenient way to upgrade your daily water experience.

Whether you’re improving your kitchen drinking water, protecting your skin and hair, or upgrading your entire home filtration setup, our most popular solutions offer a proven starting point. If you’re unsure which system fits your needs, these customer favorites combine trusted results, simple installation, and dependable performance — making them a safe and confident choice.

Reed more!

Are your products safe and tested?

Why Water Quality Matters

Absolutely. Safety, material quality, and long-term performance are fundamental to everything we offer. Our products are developed using carefully selected, high-quality components that are designed for direct contact with drinking water and daily household use.

Each filtration system is engineered to reduce common impurities such as chlorine, sediments, and other unwanted substances while maintaining stable water pressure and consistent performance. Materials are chosen for durability, structural integrity, and resistance to wear — ensuring reliable operation over time.

Before reaching our customers, products undergo performance and quality checks to verify filtration efficiency, flow consistency, and overall build quality. We prioritize transparency, which is why every product page includes detailed technical specifications, replacement intervals, and clear usage guidance.

Our commitment goes beyond functionality. We focus on delivering safe, dependable solutions that support healthier water consumption and everyday confidence in your home.

When you choose our products, you are choosing carefully designed filtration technology built with quality, safety, and long-term reliability in mind.

Each product in our top seller collection has been selected based on customer satisfaction, reliability, and long-term performance. Designed to reduce common impurities while maintaining strong water flow, they provide an effective and convenient way to upgrade your daily water experience.

Whether you’re improving your kitchen drinking water, protecting your skin and hair, or upgrading your entire home filtration setup, our most popular solutions offer a proven starting point. If you’re unsure which system fits your needs, these customer favorites combine trusted results, simple installation, and dependable performance — making them a safe and confident choice.

Reed more!

Our Top Sellers

Why Water Quality Matters

Discover the products our customers trust the most for cleaner, better-tasting water at home. Carefully engineered for performance, durability, and ease of installation, these best-selling solutions consistently deliver noticeable improvements in water quality from day one.

Each product in our top seller collection has been selected based on customer satisfaction, reliability, and long-term performance. Designed to reduce common impurities while maintaining strong water flow, they provide an effective and convenient way to upgrade your daily water experience.

Whether you’re improving your kitchen drinking water, protecting your skin and hair, or upgrading your entire home filtration setup, our most popular solutions offer a proven starting point. If you’re unsure which system fits your needs, these customer favorites combine trusted results, simple installation, and dependable performance — making them a safe and confident choice.

Why Choose Our Filter Subscription?

Why Water Quality Matters

Clean water should never be something you have to think about. With our subscription service, you’ll receive replacement filters automatically — right when you need them. No reminders, no last-minute orders, and no interruptions in performance.

Our plans are designed to keep your filtration system running at peak efficiency while saving you time and money. You’ll enjoy consistent water quality, exclusive subscriber benefits, and the flexibility to adjust or cancel anytime.

It’s the easiest way to ensure your home always has clean, better-tasting water — without the hassle.

Never run out of clean water again. Our subscription ensures your filters are replaced on time, so your system always performs at its best. Save money, avoid the hassle of reordering, and enjoy uninterrupted filtration — delivered automatically to your door.

Start to day!

Under Sink Water Filter

Why Water Quality Matters

While municipal water systems are regulated and monitored, modern water quality is influenced by many external factors. Aging infrastructure, agricultural runoff, environmental pollutants, pharmaceutical residues, PFAS compounds, heavy metals, and microplastics are increasingly being detected in water supplies worldwide.

Even when water meets official standards, trace amounts of unwanted substances can still be present. Over time, daily exposure — even in small quantities — is something more and more households are becoming aware of.

Microplastics, for example, have been found in drinking water across the globe. These microscopic plastic particles enter our water through environmental breakdown of plastic waste and industrial pollution. Research into their long-term health impact is ongoing, but studies suggest they can accumulate in the body, raising concerns about inflammation and potential cellular effects.

Chlorine, widely used for disinfection, can also affect taste and smell — and may form byproducts when reacting with organic matter in the water.

An under-sink filtration system provides a more advanced and powerful solution. Installed discreetly beneath your kitchen sink, it filters water at the point of use — delivering cleaner, better-tasting water directly from your tap.

With multi-stage filtration technology, it helps reduce chlorine, sediment, heavy metals, and other common impurities while maintaining strong water pressure and preserving essential minerals.

For families who want a higher level of control and long-term water quality improvement, an under-sink system offers a reliable, professional-grade solution — without changing your kitchen design.

Because clean water shouldn’t just meet standards.
It should give you confidence.

Even though tap water in many countries is regulated and considered safe, it can still contain traces of chlorine, heavy metals, PFAS compounds, pesticide residues, sediment, and microplastics.

Microplastics in particular have become a growing global concern. These tiny plastic particles have been found in oceans, soil, food — and even drinking water. Research shows that humans can ingest microplastics through water and food, and while long-term health effects are still being studied, scientists are increasingly questioning how these particles may affect the body over time.

In addition, chlorine — commonly used to disinfect water — can impact taste and odor, and may react with organic matter to form unwanted byproducts.

Over time, small exposures add up. And while each trace amount may fall within regulatory limits, many people are choosing to reduce their daily intake of unwanted substances wherever possible.

That’s where a faucet filter becomes a smart and simple solution.

By adding an extra layer of filtration directly at your tap, you take greater control over what you and your family consume every day. A quality faucet filter helps reduce chlorine, sediment, and common impurities — improving both taste and overall water quality.

Because when it comes to your health, small improvements made daily can make a meaningful difference over time.

Faucet Filter Solution

Why Water Quality Matters

Water is one of the most important things we consume every single day — yet modern water systems are under increasing pressure. Aging pipes, environmental pollution, agricultural runoff, industrial waste, and chemical residues all affect the overall quality of our water supply.

Even though tap water in many countries is regulated and considered safe, it can still contain traces of chlorine, heavy metals, PFAS compounds, pesticide residues, sediment, and microplastics.

Microplastics in particular have become a growing global concern. These tiny plastic particles have been found in oceans, soil, food — and even drinking water. Research shows that humans can ingest microplastics through water and food, and while long-term health effects are still being studied, scientists are increasingly questioning how these particles may affect the body over time.

In addition, chlorine — commonly used to disinfect water — can impact taste and odor, and may react with organic matter to form unwanted byproducts.

Over time, small exposures add up. And while each trace amount may fall within regulatory limits, many people are choosing to reduce their daily intake of unwanted substances wherever possible.

That’s where a faucet filter becomes a smart and simple solution.

By adding an extra layer of filtration directly at your tap, you take greater control over what you and your family consume every day. A quality faucet filter helps reduce chlorine, sediment, and common impurities — improving both taste and overall water quality.

Because when it comes to your health, small improvements made daily can make a meaningful difference over time.